Privacy Policy
This Privacy Policy explains, in plain language, how we collect, use, and protect your personal information when you shop with us — whether you're ordering from Mumbai, London, New York, or anywhere in between. We believe trust is the foundation of every beautiful transaction.
Privacy Policy Introduction
Welcome. At our luxury handmade beads and jewelry store, every piece we craft carries intention — and so does the way we care for your personal information. This Privacy Policy is our formal, transparent commitment to you: a clear, honest explanation of how we handle your data when you visit our website, browse our collections, or place an order.
We are a premium ecommerce destination specialising in handmade gemstone beads, glass beads, rosary chains, beaded necklaces, bracelets, and luxury jewelry accessories — serving customers across India and worldwide. As a globally operating store, we take data privacy seriously and align our practices with internationally recognised standards, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Indian Information Technology Act, 2000.
We have designed this jewelry website privacy policy to be as elegant and clear as the pieces we create. No confusing legal jargon. No hidden data practices. Only complete transparency — because you deserve nothing less.
By using our website and placing orders with us, you acknowledge that you have read and understood this Privacy Policy. If you have any questions, our team is always here to assist you.
Information We Gather
When you engage with our store — whether you're simply browsing or completing a purchase — we may collect certain information to ensure your experience is seamless, secure, and personalised.
Personal Information
Your name, email address, shipping address, billing details, and phone number — provided when you place an order or create an account.
Order & Transaction Data
Details of your purchases, order history, payment confirmation references, and any special requests or notes.
Account Information
If you create an account, we store your login credentials (securely encrypted), saved addresses, and wishlist preferences.
Payment Information
Payment is processed securely through trusted third-party gateways. We do not store your full card number or sensitive payment credentials on our servers.
Device & Browser Data
IP address, browser type, operating system, referring URLs, and pages visited — collected automatically for security and analytics.
Usage & Analytics Data
How you navigate our store: products viewed, time spent, search queries, and cart interactions — to improve your shopping experience.
Communication Data
Messages, emails, or chat conversations you share with our customer support team, including queries and feedback.
Information We Do Not Collect
We do not store your full credit or debit card numbers, CVV codes, or banking passwords. All sensitive payment data is handled exclusively by our certified payment partners using industry-standard encryption.
How Your Information Is Used
Every piece of information we collect is used with purpose and care — always in your interest, always in service of a better experience.
| Purpose | What This Means for You |
|---|---|
| Processing Your Orders | To confirm, package, and fulfil your jewellery and bead purchases accurately and on time. |
| Shipping Coordination | To share your delivery address with our trusted logistics partners so your order reaches you safely. |
| Customer Support | To respond to your enquiries, resolve concerns, and provide personalised assistance. |
| Purchase Communications | To send order confirmations, shipping updates, delivery notifications, and after-sale follow-ups. |
| Fraud Prevention & Security | To detect, prevent, and protect against fraudulent transactions and unauthorised account activity. |
| Service Improvement | To analyse how customers use our store and continually refine the shopping experience. |
| Marketing Communications | To share new collections, exclusive offers, and seasonal promotions — only where you have consented to receive them. You may opt out at any time. |
| Legal Compliance | To fulfil our legal and regulatory obligations under applicable laws, including tax, accounting, and consumer protection requirements. |
| Website Optimisation | To understand site performance, fix technical issues, and ensure our store works beautifully across all devices. |
Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom, we are required under GDPR to have a lawful reason for collecting and using your personal data.
Consent
When you subscribe to our newsletter, accept marketing cookies, or opt into promotional communications, you provide active consent. You may withdraw this consent at any time without any penalty.
Contractual Necessity
When you place an order with us, we need certain personal details — your name, address, email, and payment information — to fulfil that purchase agreement. This is fundamental to completing your transaction and delivering your jewellery.
Legitimate Interests
We may process certain data where we have a genuine, proportionate business interest — such as preventing fraud, improving our website, or sending you relevant product recommendations based on prior purchases — provided this does not override your own privacy rights.
Legal Obligations
In certain circumstances, we are legally required to collect or retain data — for example, to comply with tax regulations, respond to lawful government requests, or meet accounting obligations under applicable Indian and international laws.
Sharing of Data with Third Parties
We do not sell, rent, or trade your personal information to any third party for their own marketing purposes. Ever.
- Payment Processors: Secure gateways such as Razorpay, PayPal, Stripe, or equivalent providers — PCI-DSS compliant and handling your financial data under their own robust privacy frameworks.
- Shipping & Logistics Partners: Courier services (such as India Post, Blue Dart, DHL, FedEx, or equivalent international carriers) receive your name and delivery address solely to ship your order.
- Ecommerce Platform Providers: Our website platform and hosting infrastructure providers who support our store operations — bound by strict data processing agreements.
- Analytics Providers: Tools such as Google Analytics that help us understand how customers interact with our website. These collect anonymised, aggregated data and do not identify you personally.
- Email & Communication Tools: Platforms that help us send order confirmations, shipping notifications, and (where consented) marketing emails.
- Legal & Regulatory Authorities: Where required by law, court order, or regulatory obligation, we may disclose information to relevant authorities.
Cookies & Tracking Technology
Our website uses cookies — small text files stored on your browser — to make your shopping experience as smooth and personalised as possible.
Essential Cookies
Required for our website to function properly. They enable your shopping cart, secure login, and checkout process.
Analytics Cookies
We use tools like Google Analytics to understand which pages are most visited, how long customers browse, and where they navigate from. Data is aggregated and anonymised.
Functionality & Preference Cookies
These remember your preferences — such as currency selection, language settings, or previously viewed products — for seamless return visits.
Marketing & Retargeting Cookies
With your consent, we may use cookies to show you relevant product recommendations or advertisements on third-party platforms. You can withdraw consent at any time.
Managing Your Cookie Preferences
You can control and delete cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of our website.
Cross-Border Data Transfers
As a global luxury jewelry ecommerce store welcoming customers from across the world, your personal information may be processed or stored on servers located outside your home country — including in India, where our operations are based, and potentially in other countries where our service providers operate.
- We work only with reputable, internationally compliant service providers.
- Where applicable, we rely on legally recognised transfer mechanisms such as Standard Contractual Clauses (SCCs) under GDPR for transfers from the EEA.
- We regularly review our data practices to ensure they remain aligned with evolving international privacy standards.
Data Retention & Storage
We retain your personal information only for as long as is reasonably necessary to fulfil the purposes for which it was collected.
- Order & Transaction Data: Retained for 5 to 7 years in accordance with Indian financial laws and tax regulations.
- Account Information: Retained for the duration your account remains active. Securely deleted or anonymised upon account closure.
- Marketing & Communication Data: Retained until you withdraw consent or unsubscribe from our communications.
- Customer Support Records: Retained for a reasonable period to resolve disputes and improve service quality.
- Analytics Data: Retained in aggregated, anonymised form for ongoing website improvement.
Your Privacy Rights
Your personal data belongs to you — and we are committed to honouring that.
Rights Under GDPR (EEA & UK Customers)
Rights Under CCPA (California Customers)
How to Exercise Your Rights
Contact us using the details in the Contact section below. We will respond within 30 days (or within the timeframe required by applicable law). We may need to verify your identity before processing certain requests.
Security of Your Data
We have implemented a range of reasonable technical and organisational measures to protect your data from unauthorised access, loss, misuse, or alteration:
- SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Socket Layer (SSL) technology.
- Secure Payment Processing: Payment transactions are handled by PCI-DSS compliant third-party gateways — your sensitive payment data never passes through our servers unprotected.
- Access Controls: Internal access to customer data is strictly limited to authorised personnel on a need-to-know basis.
- Regular Security Reviews: We periodically review our data security practices to ensure they remain robust and up to date.
While we strive to protect your personal information with the utmost care, no method of internet transmission or electronic storage is 100% secure. We commit to notifying you promptly in the unlikely event of a data breach, in accordance with applicable law.
Reach Out to Us
Your privacy matters deeply to us. If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a privacy concern you would like to raise, our team is here to assist you.
- Questions about this ecommerce customer privacy notice
- Requests to access, correct, or delete your personal data
- GDPR or CCPA data subject requests
- Concerns about how your information has been handled
- Cookie preference queries
- General privacy or security concerns
We aim to respond to all privacy-related enquiries within 5 business days, and to formal data subject requests within the legally required timeframe (typically 30 days).
Get in Touch
Whether you have a privacy question, a data request, or simply want to know more about how we protect your information — our team is always happy to help.
Frequently Asked Questions
Everything you need to know about data privacy for online shopping with us — answered clearly and honestly.
Related Policies & Information